Again n again n again.. What an innovation!!! Wonderful innovation made by Tata Sky DTH service. After 3 – 4 months, Tata Sky DTH has come up with two breaking clutter campaign and innovative service for their consumers.
Every time, Tata Sky DTH campaign works well, getting positive feedback from consumers. As well, Tata Sky is always coming with unique concept & clutter breaking campaign where consumers will be coming willingly to know more about services. The new concept like Tata Sky Mobile apps, Active English, Active Cooking, Consumer offers (Pooch dala campaign) which are very successful and clutter breaking campaign & services too.
Tagline/Slogan:- Issko Lagah dala toh life jinga lala
Funny but unique slogan and it has already been taken strong position in mind of consumers. This slogan is getting huge response from market since introducing period.
Core Competency of Tata Sky DTH:-
(1) It is “Understanding Consumers Need & Value”. So, always consider consumers while making campaign.
(2) It is “Understanding Corporate Social Responsibilities”. Many of Tata Group brands are connected with Indian Nation. Majority campaign are conveying good message.
Brief About Two New Service & Campaign Strategy:-
(1) Tata Sky Relocation Service:- The service is about whenever you will go to relocate any where in India, Tata sky service executive will be follow you and Tata Sky executive will be settle all things again at same relocate place. So, the new campaign has released before a week ago and come up with “Relocation” concept. You do not need to worry about set up box arrangement if you are migrating or relocate to other place in India.
Advertisement Link:- http://www.youtube.com/watch?v=JQyV26URijc
The concept is really nice & unique but the important thing is that how much % consumers need to “Relocate Service”. It can be target more on Job/service persons who are relocating frequently.
(2) Tata Sky 24x7 Service:- Now, Tata Sky is offering 24 x 7 service where you can call to Tata Sky on toll free consumer care number and demand of movie as per your choice. You can watch any movie by calling 24 x 7 hours Tata Sky consumers care.
Advertisement Link:- http://www.youtube.com/watch?v=xWSdxjTA1GE
The TVC shown that a married woman is talking on phone and meanwhile her husband come at home & asking to wife “Were you talking with whom at 1.30 pm night? Wife replied to husband that as you are coming late and busy with your work. Quickly, husband redial that same number & phone receiver say “Welcome to Tata Sky May I help you? So, the concept is about “Suspicion”.
At the end of commercial, Voice over say whatever you need service, our Tata sky service will be open 24 x 7 hours.
As well, before a month ago Dish Tv has also released new campaign “Dish Sawar hai” where you will be getting more than 330+ channel. It is endorsing by bollywood star Mr. Shahrukh Khan. The costume theme and make up has taken from the Hollywood movie 300. And, due to 330+ channel offer, this 300 movie concept has been adapted.
But, Dish Tv campaign is not giving much strength & effect like Tata Sky.
Share you views…
Every time, Tata Sky DTH campaign works well, getting positive feedback from consumers. As well, Tata Sky is always coming with unique concept & clutter breaking campaign where consumers will be coming willingly to know more about services. The new concept like Tata Sky Mobile apps, Active English, Active Cooking, Consumer offers (Pooch dala campaign) which are very successful and clutter breaking campaign & services too.
Tagline/Slogan:- Issko Lagah dala toh life jinga lala
Funny but unique slogan and it has already been taken strong position in mind of consumers. This slogan is getting huge response from market since introducing period.
Core Competency of Tata Sky DTH:-
(1) It is “Understanding Consumers Need & Value”. So, always consider consumers while making campaign.
(2) It is “Understanding Corporate Social Responsibilities”. Many of Tata Group brands are connected with Indian Nation. Majority campaign are conveying good message.
Brief About Two New Service & Campaign Strategy:-
(1) Tata Sky Relocation Service:- The service is about whenever you will go to relocate any where in India, Tata sky service executive will be follow you and Tata Sky executive will be settle all things again at same relocate place. So, the new campaign has released before a week ago and come up with “Relocation” concept. You do not need to worry about set up box arrangement if you are migrating or relocate to other place in India.
Advertisement Link:- http://www.youtube.com/watch?v=JQyV26URijc
The concept is really nice & unique but the important thing is that how much % consumers need to “Relocate Service”. It can be target more on Job/service persons who are relocating frequently.
(2) Tata Sky 24x7 Service:- Now, Tata Sky is offering 24 x 7 service where you can call to Tata Sky on toll free consumer care number and demand of movie as per your choice. You can watch any movie by calling 24 x 7 hours Tata Sky consumers care.
Advertisement Link:- http://www.youtube.com/watch?v=xWSdxjTA1GE
The TVC shown that a married woman is talking on phone and meanwhile her husband come at home & asking to wife “Were you talking with whom at 1.30 pm night? Wife replied to husband that as you are coming late and busy with your work. Quickly, husband redial that same number & phone receiver say “Welcome to Tata Sky May I help you? So, the concept is about “Suspicion”.
At the end of commercial, Voice over say whatever you need service, our Tata sky service will be open 24 x 7 hours.
As well, before a month ago Dish Tv has also released new campaign “Dish Sawar hai” where you will be getting more than 330+ channel. It is endorsing by bollywood star Mr. Shahrukh Khan. The costume theme and make up has taken from the Hollywood movie 300. And, due to 330+ channel offer, this 300 movie concept has been adapted.
But, Dish Tv campaign is not giving much strength & effect like Tata Sky.
Share you views…
